as written by Matthew Deayton, General Manager, Business Development I am sure you are now all aware of the positioning of the PG, it being firmly placed in the business process outsourcing market focusing on Financial Services sector. Yes, we do have other business lines but we are making a concerted effort to position them more appropriately so as not to produce brand confusion. This was most clearly seen in the recently launched LEAP brand for our creative services division.
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But I want to focus on the core of the PG brand – Business Process Outsourcing for the financial services sector – in this update and give some insights into why we are making this very clear distinction and positioning. I recently attended a conference hosted by KPMG. The primary focus of the conference was China and what China is doing in the outsourcing space, which is very significant and has been highlighted in recent months by current economic climate. One of the biggest drivers for companies to outsource their non-core and some core activities is a recession as they look for ways to exploit cost arbitrage and cut their heavy non-productive overheads. The conference highlighted some of the key factors that make a location attractive to outsourcing, which included: - Demographics – a large pool of well educated people available at a highly competitive cost
- Infrastructure – stable environment in which to operate, power, internet connectivity, access to the work place
- Political Stability – giving confidence to potential clients that the operation is not going to be shut down due to political unrest
There are others like rule of law to protect intellectual property right and track record, but I selected the three factors above because if we were looking at outsourcing several years ago, I would have said these three were significant barriers for us to attract clients in the Indonesian market. Things have changed. Less of the well educated population find are attracted to go overseas as more opportunities open locally, the infrastructure has improved significantly, and the political stability is much more evident.
We are positioned in a perfect situation to be a key outsourcer of business processing and we already have a core of well experienced team in our specialised field of financial services. As China attracts more outsourcing to this side of Asia, all the region’s countries will benefit. In addition, having representative offices in Hong Kong and Manila positions us well to capture part of the market migrating south.
So long as we continue to deliver a high quality product and focus our attentions on the sectors we know best, we will continue to grow and develop.
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