as written by Amrit Vijay Vaswani, Senior Account Executive - Group Marketing & Creative Services

A branding program should be designed to differentiate your cow from all the other cattle on the range - even if all the cattle on the range look pretty much alike. That is exactly what we are trying to do with LEAP which is to differentiate our brand and our service offering to allow it to stand out in the market. Currently we are working on the website and hopefully we can get it live by the end of June. Soon after all our marketing initiatives to introduce LEAP will follow. It’s been a promising start for LEAP with new projects and inquiries constantly coming in even before our formal launch, which is a fantastic start!!

While all our other business services continue to flourish, Payroll Administration team is still working effortlessly to acquire their second client. It’s all about getting the ball rolling, and once you do that everything will fall into place. The Key is to get one Major client and once that’s accomplished I’m very sure the other will follow. At the moment the payroll team is still negotiating a deal with HSBC and working to sign up two major hotels and a famous theme park. We are all hopeful that these deals will materialize soon. Thank you and I look forward to giving you more update in the month of June!!